Nubrella is the unique hands-free umbrella that caught everyone’s attention on Shark Tank. Its bubble-shaped design lets you stay dry while keeping your hands free. Alan Kaufman, the inventor, turned this idea into a practical innovation for rainy days.
After appearing on Shark Tank, Nubrella gained instant recognition and media coverage. Although it didn’t become a mass-market hit, its creative design left a lasting mark in wearable technology. The brand continues to attract interest for its patents and unique concept.
As of 2025, Nubrella Shark Tank net worth is estimated between $1 million and $2 million. Most of this value comes from patents, intellectual property, and brand recognition. It remains a symbol of innovation and entrepreneurial persistence.
Nubrella Shark Tank Net Worth in 2025
When people ask, “What is Nubrella Shark Tank Net Worth 2025?” they’re not just asking about sales numbers they’re curious about the total value of an innovative concept that redefined the umbrella industry and left a mark on wearable tech. Fifteen years after its Shark Tank debut, Nubrella remains a noteworthy example of entrepreneurial creativity, intellectual property value, and persistent reinvention.
| Metric | Estimated Value (2025) |
| Estimated Net Worth (2025) | $1 million – $2 million |
| Peak Annual Revenue (Pre-Decline) | ~$1.2 million |
| Licensing & Patent Income | ~$0.5 million (2025 est.) |
| Assets (Patents, Brand, IP) | $1M – $3M |
| Liabilities / Legal Costs | Under $200,000 |
| Net Asset Value | $0.9M – $1.8M |
| Units Sold (Lifetime) | ~13,000 worldwide |
| Countries Distributed | 86 countries |
| Media Exposure Value | ~$250,000 (estimated PR value from Shark Tank & other media appearances) |
What Is Nubrella?
Nubrella is a hands-free, wearable umbrella designed to protect users from rain, wind, and even sunlight while keeping their hands completely free. Unlike traditional umbrellas that require one or both hands, Nubrella uses a lightweight harness to attach a transparent dome around the upper body, covering the head and shoulders. Its innovative design allows users to walk, cycle, or carry items without struggling with a conventional umbrella.
Invented by Alan Kaufman, Nubrella aimed to modernize a centuries-old everyday object that hadn’t changed much in 3,000 years. At first glance, the bubble-shaped umbrella looks futuristic and unusual, but its practical purpose is immediately clear. By combining comfort, protection, and mobility, Nubrella addresses common problems caused by wind-blown or cumbersome umbrellas in urban environments.
Beyond functionality, Nubrella also holds value as a creative and intellectual property-driven invention. Its polycarbonate shell, foldable frame, and wind-resistant features contribute to its patent portfolio, which remains a significant part of Nubrella’s net worth today. More than just a product, Nubrella represents an inventive approach to problem-solving in everyday life.
The Idea Behind Nubrella
The idea for Nubrella came from Alan Kaufman’s observation of the struggles people faced with traditional umbrellas in windy or rainy conditions. He noticed customers juggling umbrellas, bags, and phones, often getting soaked despite their efforts. Kaufman wanted to create a hands-free solution that offered freedom of movement while staying dry, combining practicality with innovative design.
The concept focused on blending comfort, protection, and mobility. By designing a wearable umbrella that wrapped around the upper body like a transparent dome, Kaufman envisioned a product that could be used not only while walking but also during cycling, outdoor work, or other daily activities—essentially turning an ordinary object into a modern, functional accessory.
How Nubrella Works
Nubrella functions as a wearable canopy attached to the shoulders via a lightweight harness. Its transparent dome folds back when not in use and locks securely when open, protecting the head and upper body from rain, wind, and sun. The polycarbonate shell and flexible frame resist strong gusts better than traditional umbrellas.
Its hands-free design allows users to perform everyday tasks like holding groceries, pushing a stroller, or using a phone without obstruction. Small but thoughtful engineering details, such as wind-resistant joints and clear visibility, make it both practical and user-friendly, while also contributing to its intellectual property value.
Nubrella’s Evolution Over Time
After its Shark Tank appearance, Nubrella underwent several design refinements. The product became lighter, sleeker, and more versatile, with adaptations for sun and wind protection in addition to rain. Kaufman even explored alternative branding, such as the name “Canope,” emphasizing its canopy-like functionality.
Despite slowing retail sales, Nubrella maintained its presence through patent protection and licensing. Over time, it evolved from a niche consumer gadget into a notable innovation in wearable gear, highlighting its creator’s persistence and adaptability in a challenging market.
Nubrella’s Market Impact
While Nubrella never achieved mass-market ubiquity, its influence extends beyond direct sales. The concept inspired other wearable tech innovations, including protective sports gear, portable shade devices, and weather-resistant accessories.
The brand also demonstrated the power of creative entrepreneurship, showing that a unique idea could attract media attention, international distribution interest, and lasting recognition. Even years after its launch, Nubrella remains a reference point in conversations about functional design and wearable innovation.
From Shark Tank to the World Stage
Nubrella gained national attention when Alan Kaufman appeared on Season 1 of Shark Tank in 2010. He presented the hands-free umbrella, asking for $200,000 in exchange for 25% equity. The pitch was memorable for both the innovative design and Kaufman’s confident delivery. While Daymond John and Kevin Harrington offered a deal for a 51% stake, the agreement ultimately fell through after filming.
Even without a finalized deal, the Shark Tank appearance had a significant impact. Nubrella saw a surge in sales, with thousands of units sold in a short period. The product also attracted interest from international distributors across Asia and Europe, and it received coverage from top media outlets including The Ellen Show, CNN, and Good Morning America, cementing its place as a unique innovation in wearable technology.
Personal Life of Alan Kaufman
Alan Kaufman, the inventor of Nubrella, is a private individual who has largely stayed out of the public eye despite his product’s global recognition. Known for his quiet, methodical approach to business, Kaufman focused more on creating innovative solutions than promoting himself. His life story reflects the journey of a determined entrepreneur who transformed everyday observations into a patented invention with international reach.
Before Nubrella, Kaufman ran multiple Cingular Wireless stores in New York City, gaining valuable retail and management experience. This background gave him insight into consumer behavior and everyday problems—like struggling with umbrellas in the rain—that eventually inspired his hands-free design. His professional life shows a blend of practical business knowledge and inventive thinking, which helped him navigate both product development and strategic licensing later in his career.
Outside of his professional ventures, very little is publicly known about Kaufman’s personal life. He has maintained privacy regarding his family, education, and lifestyle, keeping the focus on Nubrella and its innovation rather than celebrity status. His dedication to invention over fame has earned him respect in entrepreneurial and tech innovation circles.
| Attribute | Details |
| Full Name | Alan Kaufman |
| Age | Early 60s |
| Marital Status | Not publicly confirmed |
| Children / Family | No verified information |
| Education | Not publicly documented |
| Residence | Believed to have lived in Florida and New York |
| Previous Profession | Retail business owner and store manager |
| Key Traits | Private, innovative, business-minded, resilient |
| Notable Achievements | Creator of Nubrella, holder of multiple patents, Shark Tank appearance |
Early Life and Nubrella Highlights
Alan Kaufman’s early experiences in retail and everyday observation of practical problems inspired the creation of Nubrella. While managing multiple Cingular Wireless stores in New York City, he noticed people struggling with traditional umbrellas in rain and wind, sparking the idea for a hands-free, wearable umbrella. This insight, combined with his entrepreneurial mindset, led to the development of Nubrella, which gained international attention through Shark Tank and established Kaufman as an inventive problem-solver.
From Retail to Rain Gear
Before inventing Nubrella, Alan Kaufman’s career was rooted in retail management, running several Cingular Wireless stores in New York City. His exposure to everyday consumer problems, especially seeing customers struggle with traditional umbrellas, sparked the idea of a hands-free solution.
Kaufman invested his own resources into prototyping and developing Nubrella, transforming a simple observation into a tangible, innovative product. His retail experience helped him understand customer needs, product testing, and early distribution strategies, laying the groundwork for Nubrella’s initial success.
Version 1 Launch and Media Storm
Once the first Nubrella prototypes were ready, Kaufman launched the product in the U.S. and internationally. The unique, bubble-shaped design immediately attracted attention, particularly among cyclists, delivery workers, and outdoor professionals.
Media coverage amplified its visibility, with features on The Ellen Show, Good Morning America, and The Washington Post. Early sales were promising, with around 13,000 units sold across 50 states and 86 countries, marking a successful product launch fueled by both innovation and publicity.
Challenges and Slowdown
Despite initial media attention and sales success, Nubrella faced challenges in scaling production and convincing mainstream consumers to adopt a wearable umbrella. High manufacturing costs and supply chain issues slowed growth, and retail partnerships gradually diminished.
To sustain the brand, Kaufman pivoted to licensing and patent protection, allowing other companies to use the Nubrella design. This strategic shift maintained the product’s value, demonstrating that even without mass-market dominance, intellectual property and innovation could keep the brand relevant.
Future Plans and Goals
Even in 2025, Nubrella retains potential for growth and innovation. While the product is no longer actively launching new versions, opportunities exist to expand its reach through licensing, collaborations, or new product adaptations.
- Patent Licensing: Sell or license the hands-free umbrella technology to larger outdoor gear or wearable tech companies.
- Brand Relaunch: Revive Nubrella under a fresh name or with updated designs to attract new consumers.
- Product Extensions: Apply the hands-free concept to jackets, canopies, or drone-umbrella hybrids.
- Collaborations: Partner with established umbrella or tech brands for co-branded releases.
- Innovation Development: Explore new materials or folding mechanisms to improve functionality and appeal.
Nubrella Shark Tank Net Worth Forbes
Although Nubrella has not been officially listed by Forbes, its estimated net worth remains between $1 million and $2 million as of 2025. The valuation reflects the product’s patents, brand recognition, and licensing revenue rather than large-scale retail success.
Nubrella Shark Tank Net Worth 2020
In 2020, Nubrella’s net worth was estimated at around $900,000 to $1.5 million. By that time, the company had shifted focus from retail sales to licensing agreements, allowing other brands to use its hands-free umbrella technology.
Nubrella Shark Tank Net Worth 2021
By 2021, Nubrella’s estimated net worth slightly increased to $1 million – $1.6 million, fueled by ongoing patent royalties and occasional international distribution. While direct sales remained modest, the intellectual property maintained its financial value.
Nubrella Shark Tank Net Worth 2022
In 2022, Nubrella continued to sustain its market presence primarily through licensing and intellectual property rights. Its estimated net worth hovered between $1 million and $1.7 million, reflecting steady but limited growth since its Shark Tank debut.
Qubits Shark Tank Net Worth
Qubits, another Shark Tank invention, is a wearable tech product designed for hands-free convenience. While exact net worth figures are limited, it has gained attention for innovation and niche market appeal similar to Nubrella.
Mr Poncho Shark Tank
Mr Poncho is a portable rain poncho featured on Shark Tank. Unlike Nubrella, it focuses on lightweight, disposable rain protection. Its net worth is modest, mainly driven by small-scale sales and seasonal demand rather than licensing or patents.
Nubrella for Dogs
The concept of Nubrella has inspired variations for pets, including “Nubrella for dogs.” These wearable canopies protect pets from rain while keeping their owners’ hands free. Though niche, this adaptation shows the brand’s influence on creative outdoor solutions.
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Frequently Asked Questions
Is the Nubrella better than an umbrella?
Nubrella offers hands-free convenience and better wind resistance than traditional umbrellas, making it ideal for walking, cycling, or carrying items. However, it is bulkier and less portable than a standard umbrella.
Is Lori from Shark Tank a billionaire?
No, Lori Greiner is not a billionaire. She is a self-made entrepreneur and investor with a net worth estimated around $150–200 million.
Who invented the Nubrella?
The Nubrella was invented by Alan Kaufman, a retail entrepreneur who aimed to create a hands-free, wearable umbrella.
Does the Nubrella protect against sun?
Yes, the Nubrella’s polycarbonate dome provides shade and UV protection, making it suitable for both rain and sun.
Which is the world’s most expensive umbrella?
The world’s most expensive umbrella is reportedly made by Senz and luxury designers, costing tens of thousands of dollars due to premium materials and customization.
Did Nubrella win any awards?
While Nubrella did not win major international design awards, it received significant media recognition and praise for innovation from outlets like Shark Tank, Good Morning America, and The Ellen Show.
Can Nubrella be used while cycling?
Yes, its hands-free design allows cyclists to stay dry while keeping both hands on the handlebars.
Is Nubrella available internationally?
Yes, Nubrella has been distributed in multiple countries, including the U.S., Europe, and parts of Asia, though availability may vary by region.
Conclusion
Nubrella may not have become a household name, but its innovation changed how we think about umbrellas. The hands-free, wearable design showcased creativity and practical problem-solving. Alan Kaufman’s vision continues to inspire new ideas in wearable tech.
In 2025, Nubrella Shark Tank net worth stands between $1 million and $2 million. This value comes largely from patents, intellectual property, and brand recognition. The brand proves that unique ideas can hold lasting value beyond mass-market sales.
Even with challenges in production and retail, Nubrella remains relevant. Licensing and potential relaunches could increase its value in the future. Its story is a testament to persistence, innovation, and entrepreneurial spirit.
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